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ShangFang Talk: Sheng Ye CEO of ZEN-GAME Concentrate on Local chess & cards Differentiation Strategy

2015-05-08 10:50:05 深圳市禅游科技股份有限公司 Read

The competition in China’s current mobile phone games is extremely fierce. However, chess & cards mobile phone games, often mentioned by TalkingData and DataEye, continue to be high user activities. ARPU is above the average. Therefore, a lot of companies are looking at this field of chess & cards mobile phone games.


When talking about chess & cards mobile phone games, we have to mention ZEN-GAME. According to official data, the turnover of 2014 of ZEN-GAME and the companies invested by ZEN-GAME has reached 200 million yuan. This is astonishing. As a sponsor company for the current “TFC Xiamen”, Ye Sheng, CEO of ZEN-GAME has accepted the interview of SFW.cn.


He stated in the interview “ZEN-GAME was founded in 2010. In its early stage, its main business was website games R&D and operation. Dream Team from Feiteng Technology, invested by ZEN-GAME used Tencent as the exclusive agent. Its paying users numbers was listed as No. 1 for years in domestic basketball simulating operation website games. In 2013, ZEN-GAME was transformed to focus on mobile phone chess & cards games, concentrating on refined mobile phone local chess & cards and concourse. They have developed more than 40 mobile phone chess & cards games and Fingertip chess & cards Games Concourse, which has the highest quantity of chess & cards games domestically. Thus, ZEN-GAME became the leader in mobile phone local chess & cards and segment concourse.


Reporter: ZEN-GAME is a seasoned game company with a history of 5 years. Could you please introduce the developing tracks of ZEN-GAME and its future plans?


Sheng Ye: ZEN-GAME was founded in 2010. In its early stage, its main business was website games R&D and operation. Dream Team from Feiteng Technology, invested by ZEN-GAME, enabled Tencent as the exclusive agent. Its paying users numbers was listed No. 1 for years in domestic basketball simulating operation website games.


In 2013, ZEN-GAME was transformed to focus on mobile phone chess & cards games, concentrating on refined mobile phone local chess & cards and concourse. They have developed more than 40 mobile phone chess & cards games and Fingertip chess & cards Games Concourse, which has the highest quantity of chess & cards games domestically. Thus, ZEN-GAME became the leader in mobile phone local chess & cards and segment concourse.


In 2015, a subsidiary was founded in HK Science Park, in aim to expand international business.


In the future, ZEN-GAME will keep focusing on refined mobile phone local chess & cards and chess & cards concourse. Based on this, ZEN-GAME will gradually become platform-oriented, games-socialized and internationalized. We are devoted to establishing an international recreational user platform and community.


Reporter: When did ZEN-GAME enter the field of mobile phone games completely? What achievements have been accomplished? 


Sheng Ye: ZEN-GAME entered the field of mobile phone games completely in 2013. We focused on R&D and operation of mobile phone local chess & cards games and chess & cards concourse. We have more than 40 mobile phone chess & cards games. We are No. 1 in China in numbers. Our mobile phone local chess & cards games are in the top list in most of the domestic first-level distributors’ channels. Total users have surpassed 30 million. Our Fingertip chess & cards Concourse has the highest quantities of games. All the games inside the Concourse are self-developed. You don’t need to leave when installing. Games beans is available inside the Concourse. The turnover of ZEN-GAME and its invested companies in 2014 has been over 200 million yuan.


Reporter: Could you please introduce the cooperation between ZEN-GAME and its channels? How do they like ZEN-GAME’s products?


Sheng Ye: ZEN-GAME has established long-term partnership with M.H.A (six mobile phone manufacturers) and all big online platforms. Our products have obtained users’ recognition. The download times are on top in domestic first-level App stores in the field of chess & cards. 


The general comments to ZEN-GAME’s products from our channels are distinctive local characteristics, new and special ways of playing, beautiful arts, paying attention to user experiences and high users’ cohesiveness.


ZEN-GAME customized VIVO chess & cards Concourse for VIVO, the well-known domestic mobile phone manufacturer. We also customized a series of chess & cards games for Tencent and CMGE, which all won compliments.


By keeping faith with the tenet of openness, cooperation and win-win, helping channels to retain their users and expanding the ability of distributing, ZEN-GAME will keep working with channels and provide channels with customized services for individualized mobile phone chess & cards concourse.


Reporter: Data shows that the number of active users is the highest in chess & cards games. How does ZEN-GAME keep its competitiveness?


 Sheng Ye: ZEN-GAME’s angel investor Liqing Zeng was one of the founders of Tecent. The core team were core founders of the director level from Tecent QQ Game. They have experience in R&D and operation for over 10 years. Their technology accumulation is at the top of domestic R&D teams. 


At the same time, ZEN-GAME team has the successful experience of operation of game platforms with monthly active users exceeding 100 million. We’ve utilized this experience to help our partners customize their mobile phone chess & cards games platforms and communities so as to provide differential services and advantages. 


In addition, ZEN-GAME always keeps the theory of “user-oriented, judgement by data, quick upgrades and smart innovation to provide excellent user experiences”. Therefore, it maintains strong and efficient creativity and provides endless and special first-class user experiences to users. 


Reporter: We have noticed chess & cards games also occupied a high position in TV games. Does ZEN-GAME have any deployment on TV games? Do you have plans to do multi-ports inter-flow?  


Sheng Ye: Two years ago ZEN-GAME started deploying TV games. Technically, we have realized inter-flow among PC, mobile phone and TV ports. We keep optimizing the interactive experiences in TV ports. In the future, this will develop into platforms so that we can provide users and channels with complete chess & cards games platform experiences and services at TV ports. 


ZEN-GAME welcomes all TV channels and manufacturers to work with us to customize TV chess & cards games and concourses so as to expand the Blue Sea of the TV market.


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